Everybody should know how the actual status of full copyright license interferes with the normal developement of culture in the world. Unless changing the standart licensing to free licenses, the danger of implementation of DRM proposed by the extremist entertaining industries could bring to the world one of the greatest harms it has ever known because there is a direct relation between culture and peace.
At this moment we have two clear ways to follow, but there are more: Fight copyright license (c) by argumentation and propose alternatives like (cc) licenses.
There are more radical ways but to my belief they are too much revolutionary for the normal evolution of things.